Trends in the advertising sector have drastically changed due to technology. With the introduction of televisions and radios, advertising was made easier since everyone has access to them. However, today people are becoming busier, and there is no time for television. The new trend now is texting and sometimes social media. Research shows people spend much time on their mobile phones. It also indicates that people tend to check their mobile almost a hundred time in a single. Companies utilize the mass texting service to reach out to thousands of their customers at the same time. That good news for advertising companies because now the easiest way to advertise is just a simple text. Features Mass Texting Service Many people are already are of mass texting. Mass texting service allows you to broadcast a message to a large group of individuals. The message can either be in the form of an image or a plain text. A plain text is also known as SMS while a picture text is called an MMS. Mass texting is a one-way mode of communication where the sender conveys the message, but the receivers have limited liability to send feedback. In marketing, mass texting is a very powerful tool. 99 % of messages are usually opened and read hence you guaranteed your message will get home. Who Is It For? Mass texting is ideal for anyone who wants to pass information to large group of people. With the current marketing trends, mass texting has been used for commercial purposes only. Never the less the service can still be used none commercially just to pass information. It can also be employed in institutions and organization to notify a member of upcoming events. Reasons Why You Should Use Mass Texting People nowadays are very engaged in their cell phone rather than anything else. Hence you are assured your message will be seen. Also, these days everyone owns a mobile phone. From small children to adults you will find that 99 % of them have access to a cell phone. In marketing, this means that a wider group of people will get the message. Text messaging is also cheap and convenient compared to traditional marketing methods. Compared to emails and newsletters nothing comes close to the efficiency of text messages. People will tend to read a text message rather than open a newsletter. Marketing Marketing has never been made easier without mass texting. Sales are now soaring with the new mass texting service. People who have tried using mass texting service have reported to getting good results. Considering our ever busy world, adapting to new trends in technology of maintaining marketing strategies. The service is also convenient for other purposes other than commercial.